Bloom Collection by Grace & James
Standard air fresheners often fall short. Many rely on single-use cardboard shapes that quickly lose their strength. Others use synthetic sprays that can feel overwhelming in a small space. Home fragrance brand Grace & James has introduced a thoughtful alternative with their new Bloom collection. This range of felt air fresheners balances beautiful design with practical utility, offering a completely customizable way to refresh your environment.
The design of the collection is both tactile and visual. Each set features a handmade flower hanger crafted from soft felt pom-poms. The colour palettes are carefully chosen to complement modern interiors and car styling, ranging from calm, earthy neutrals to sophisticated, deep jewel tones. Because they are made from high-quality felt, these hangers serve as a permanent, attractive fixture rather than a disposable item.
What sets the Bloom range apart is the level of control it gives you over your sensory environment. Every air freshener arrives as a set, containing the felt flower hanger and a matching 6ml bottle of concentrated fragrance oil. Instead of enduring an intense burst of scent on the first day that fades to nothing by the end of the week, you decide the strength. By applying a few drops of the premium oil directly onto the felt pom-poms, you can easily establish a subtle, lingering background aroma.
This design makes the collection entirely reusable. When the fragrance naturally dissipates over time, there is no need to discard the product. You simply add more drops from the included bottle to restore the aroma. This longevity makes the range a sustainable choice for your home or vehicle.
The versatility of the felt hanger extends well beyond the rearview mirror. While it is an ideal size for a car, it works equally well in other compact spaces. It can be hung in wardrobes to keep clothing fresh, placed in linen cupboards, or added to study nooks and powder rooms.
The collection is proudly Australian made, ensuring a high standard of craftsmanship and fragrance formulation. The individual scent profiles are sophisticated and layered, moving away from simple, generic notes to offer truly memorable botanical and gourmand combinations.
With its thoughtful approach to reusable home fragrance, the Bloom range by Grace & James provides an effortless way to elevate your daily routine. The complete collection of these beautifully boxed sets is available to explore now in-store at Leven & Lane or through our online store.
